Defining the export strategy
  • Evaluation of potential target markets.
  • Knowledge of regulations and business practices.
  • Capabilities of diagnostics « Production », « Marketing » , « Transactions »  (International Trade Center Methodology). 
  • Export strategy.
  • « I have limited production capacity. »
  • « The growth in the local market has slowed and become very competitive. My business and margins have felt the slowdown. »
  • « A foreign distributor has expressed interest in my products, however the regulations are very strict, so we have not been able to pursue this. »
  • « I would like to evaluate and qualify the business with a plan. »
Setting up an export cell
  • Organization chart.
  • Job descriptions.
  • Processes and procedures.
  • Key performance indicators.
  • « No one on my team has export knowledge. On top of that, they are too busy and I do not have the budget to hire a dedicated employee for export! »
  • « Export has incurred some unaccounted expenses that was only discovered in the middle of the order, leading to lost time. My team does not know how to calculate export costs. »
  • « I do not know how to coordinate the current project in terms of production, logistics and sales administration, with the addition of the export activity.  »
Implementation of the export strategy
  • Export marketing plan.
  • Support teams in prospecting:
    • Development of material (website, brochures, sales pitch, mail, contracts, rates).
    • Training on business practices of the target markets.
  • « I have visited a couple of trade shows and I have an idea of the markets. However, I do not know how to find clients as my sales manager and I do not have the time to travel. »
  • « I do not feel comfortable negotiating with a foreign distributor and foreign rates. I also do not know my export rates and Incoterms and still need to take out insurance. » 
  • « I am entitled to grants and training but do not have time to prepare the files and forms. »
Development of sustainable partnerships with importers and distributors
  • Identification of distributors in target markets.
  • B2B meeting organization.
  • « My distributor does not want to commit to annual quantities. We negotiate the price at each order. He orders small quantities and demands tight deadline. He is also late in payments ! » 
  • « My distributor sells my competitors products. He gives priority to suppliers who give him the best price and payments terms. » 
Sector studies
  • Value chains.
  • Sectoral strategies ( marketing).
  • Capacity building.
Project Management for International Cooperation Programs
  • RFPs (Requests for Proposals).
  • Terms of reference.
  • Gender integration.
  • Intercultural and multicultural management.


structure-engAn investigative approach and validation of the various stages of an international expansion plan with a pragmatic approach adapted to business practices in different cultural contexts , dictated by concern for profitability and speed , and systemic by action on the three key components of the company:

  • The distinctive skills: how to strengthen and revitalize the relationship between the company and its markets.
  • The structure: how to optimize the internal organization and the relationships with foreign partners.
  • Culture: how to adapt mentalities to remove prejudices and be open to new cultures.