Hélène Aouatif Chapron

International Market Development


Hélène Aouatif Chapron has nearly 25 years experience in business and consulting. She spent ten years as executive management in marketing for international brands, in several countries (Morocco, France, Canada). Since 2006, she assists agri-food businesses in their development in domestic and international markets. She has conducted numerous missions in SME capacity-building programs in MENA and sub-Saharan Africa managed by international donors (EU, CIDA, BTC, …) and / or implemented by agencies technical assistance (ITC …) Her initial training in economics was completed with two advanced degrees (Master in marketing at Paris-Sorbonne and an MBA in consulting in Montreal) and two international certifications (PMP and Trade Advisor of the International Trade Center). She is fluent in three languages ​​(French, English and Arabic) and highly capable of understanding  different cultural contexts.